TWO DAY DIGITAL MARKETING PROFESSIONAL CERTIFICATION COURSE

This practical course covers every dimension of modern digital marketing, advertising formats to digital displays and search engine marketing. Topics include how to build a digital marketing strategy and customise it for your audience profile. You will learn how to use digital marketing tools to boost brand popularity, recruit customers and increase revenue.

Day one


Fundamentals of digital marketing  Fundamentals of digital marketing  Principles and key concepts  Terminology and typical challenges


Digital marketing tools and channels  Digital marketing framework  How to execute  Measuring results  SEM, SEO and analytics


Digital display and programmatic advertising  Digital display explained  Banner advertising  Contextual targeting and user interest explained


Keyword research and pay per click (PPC) strategy  Competitor research  Keyword research concepts  Google trends to identify relevant keywords  Market research vs market reality



Day two


Search Engine Optimisation (SEO)  Art and science behind SEO  Tools and content creation  On-page and off-page optimisation techniques


Mobile marketing  Mobile trends and mobile advertising  Mobile marketing campaigns  SoMoLo and websites vs. apps


Digital marketing strategy and planning  Approach and budgeting  Action plans  Digital marketing strategy  Digital strategic planning


Website analytics  Web analytics  Identify valuable KPIs and setup goals  Monitor your audience, traffic sources and content  Ultimate advertising ROI


Radisson Blue,GRA, IKeja, Lagos.


Time: 2pm to 8pm daily


Thursday  28th and Friday 29th March 2019.


Fee: 150,000Naira( 50 to 70% Scholarahip for Corpers and Out of pocket student)


Call: 08180000618.


Payment to Zenith Bank, Gtext Media and Investment ltd, 1014343176.


Visit www.stephenakintayo.com/digitalmarketingtraining